As reflected in this ten week journal, music has undergone many changes and will continue to do so. As Gilles so delicately puts it in regards to podcasts, "To get there, to that millennium in the future, those podcasts will need to cross countless hazards of changes in technology platforms, and archival guardians, not to mention a rash of electronically transmitted diseases” (Gilles, 2008, p. 104). Music will continue to change as will musicians, the business industry, and music admirers and listeners.
Hopefully the music business will realize that musicians need to gain more recognition and money. "The Man" at each record company is the equivalent to all the money scoundrels we see in bail lout companies who were going to declare bankruptcy one minute and then turn around and give all their employees bonuses with money that does not really even belong to them. As more musicians take their careers into their own hands and become profitable because of it, record execs are getting slapped in the face. Sometimes it takes a revolution to get things to change.
It is clear that music has undergone a revolution in years past with the discovery of Napster and free music downloading. Fans and consumers are screaming for a break as well as artists. As Gordon (2008) describes in chapter 20 artists can look towards alternative ways of getting recognized. Artists can be featured on virtual worlds like Second Life or on a popular MTV virtual world of The Hills.
Cyberspace is becoming an interesting place and musicians can take advantage of the future of music through these means and many others.
Gillies, M. (2008). From Pencil to Podcast: Maximizing Musical Resources. Fontes Artis Musicae, 55(1), 101-10. Retrieved from Library Lit & Inf Full Text database.
Gordon, S. (2008). The Future of the Music Business: How to Succeed with New Digital Technologies. New York: Hal Leonard.
Monday, July 19, 2010
Saturday, July 17, 2010
Week 9: Music Collections
Music collections are becoming more innovative as technology progresses. With the introduction of web 2.0 tools music collections are able to add bells and whistles to plain jane information and data. Cardell (2002) points out that databases are now able to include links to an artists biography, video, and audio. Applications like these area able to provide students, patrons, and researchers with more information in a one shop stop.
The accessibility to information is increasing and the opportunity to share that information is becoming more wide spread. For instance, people are now able to hear music that may have been discovered years ago. Researchers are able to use this information to seek out historical events or explore sociology. Right here at home in the University of South Florida library people are able to explore 4000 pieces of sheet music that influenced African American history.
The possibilities are endless in regards to the information a library can obtain, preserve, and pass on from generation to generation. And as technology continues to aid new venues more information can be upheld and delivered. Vendors are also understanding this and trying to put out promotional products that will entice mobile device holders. Gale the major component of Cengage Learning is a widely used database which is now offering free iPad applications. for public libraries.
This new application from Gale is just one example of how digital collections will most likely be a way of life in the near future. What does this mean for future generations? More access at any time. More careers created due to the increase in information. More of an information supply to the new emerging careers or college programs. Their are unlimited options that could spark new trends for the music business and as a result the need for libraries and their music collections.
Cardell, V. (2002). Digital Media Reviews. Notes, 58(4), 889.
The accessibility to information is increasing and the opportunity to share that information is becoming more wide spread. For instance, people are now able to hear music that may have been discovered years ago. Researchers are able to use this information to seek out historical events or explore sociology. Right here at home in the University of South Florida library people are able to explore 4000 pieces of sheet music that influenced African American history.
The possibilities are endless in regards to the information a library can obtain, preserve, and pass on from generation to generation. And as technology continues to aid new venues more information can be upheld and delivered. Vendors are also understanding this and trying to put out promotional products that will entice mobile device holders. Gale the major component of Cengage Learning is a widely used database which is now offering free iPad applications. for public libraries.
This new application from Gale is just one example of how digital collections will most likely be a way of life in the near future. What does this mean for future generations? More access at any time. More careers created due to the increase in information. More of an information supply to the new emerging careers or college programs. Their are unlimited options that could spark new trends for the music business and as a result the need for libraries and their music collections.
Cardell, V. (2002). Digital Media Reviews. Notes, 58(4), 889.
Tuesday, July 6, 2010
Week 8: Improvisation
In the week 8 readings there was much discussion about musicians and becoming more tech-savvy. This is the case as everything is becoming more digital and new generations rely on the internet. If artists' fans are checking their website there is a certain level of expectation from the artist to have free music, videos, or even photos. Fans want to see myspace or facebook pages and become closer to the artists by befriending them on social networks or following them on twitter. As musicians become more popular they are almost considered role models or something a fan may want to be.
Never the less, fans or just plain curiosity lead people to want more information and the easiest way to find it is behind a computer screen in the comfort of one's own home. Cohen (2010) makes an excellent point about the internet creating a line of communication between musicians and fans. He also suggests that the internet is just an extension or an aid to provide music services and artists need to take advantage of this. Whether it be through social networking or creating a web page, bands need to get on the technology band wagon in order to satisfy modern fans.
In The Future of the Music Business, Steve Gordon advises that there are several different ways to improvise with relatively free or low-cost technology for musicians. Blogging or web blogging, getting onto Satellite Radio, selling on online record stores like CD Baby., webcasting. Everything must be used wisely, however, because there can be loop holes in every type of business and artists can often become victim to it. In the example of MySpace Gordon (2008) explains how if you are not an indie artists you could end up paying a great deal in commission to MySpace. So much commission that it is not even worth it to use MySpace. The reason being is that indie artists are sought out on MySpace and there is a great demand for indie bands.
Thus, just like with anything in life everything must be taken with a grain of salt and artists must be ready to improvise with what they have and what they can do. Jazz musicians improvised a form of art and were able to put the United States on the map of music history. Many musicians are talented and do not always have the means to make it on their own. With today's advances in technology there are ways to self-promote at a cost-efficient rate and improvise with whatever you can. As I have discovered with this class it is as cheap as free to create a blog. If anyone other than my professor reads it - that is an entirely different story. Musicians must work twice as hard as ever to self-promote, but the advantage is there are more options at low-cost.
Gordon, S. (2008). The Future of the Music Business: How to Succeed with New Digital Technologies. New York: Hal Leonard.
Cohen, A. M. (2010). Reinventing the music business: will artists and fans even need record companies in the future? The Futurist, 44(1),12-13.
Never the less, fans or just plain curiosity lead people to want more information and the easiest way to find it is behind a computer screen in the comfort of one's own home. Cohen (2010) makes an excellent point about the internet creating a line of communication between musicians and fans. He also suggests that the internet is just an extension or an aid to provide music services and artists need to take advantage of this. Whether it be through social networking or creating a web page, bands need to get on the technology band wagon in order to satisfy modern fans.
In The Future of the Music Business, Steve Gordon advises that there are several different ways to improvise with relatively free or low-cost technology for musicians. Blogging or web blogging, getting onto Satellite Radio, selling on online record stores like CD Baby., webcasting. Everything must be used wisely, however, because there can be loop holes in every type of business and artists can often become victim to it. In the example of MySpace Gordon (2008) explains how if you are not an indie artists you could end up paying a great deal in commission to MySpace. So much commission that it is not even worth it to use MySpace. The reason being is that indie artists are sought out on MySpace and there is a great demand for indie bands.
Thus, just like with anything in life everything must be taken with a grain of salt and artists must be ready to improvise with what they have and what they can do. Jazz musicians improvised a form of art and were able to put the United States on the map of music history. Many musicians are talented and do not always have the means to make it on their own. With today's advances in technology there are ways to self-promote at a cost-efficient rate and improvise with whatever you can. As I have discovered with this class it is as cheap as free to create a blog. If anyone other than my professor reads it - that is an entirely different story. Musicians must work twice as hard as ever to self-promote, but the advantage is there are more options at low-cost.
Gordon, S. (2008). The Future of the Music Business: How to Succeed with New Digital Technologies. New York: Hal Leonard.
Cohen, A. M. (2010). Reinventing the music business: will artists and fans even need record companies in the future? The Futurist, 44(1),12-13.
Monday, July 5, 2010
Week 7: Music Economics
Careers in music are typically thought of as being either a musician or someone who controls musicians. Most people do not even think about researching the field or even creating more opportunities to find music via technology. Some music experts are looking into pulling data from music sheets and entering into a computer database in order to archive and preserve physical music sheets. Taking it one step further, there are even ways to then search for these music sheets in a larger database. This type of research then allows for more job creations in developing better access to music technology and different types of musicians. Today music and musicians are breaking stereotypical roles.
For example, on the Berklee College of Music in Boston website a plethora of jobs from being a band's sound technician to a composer offer many different branches for the musically inclined (whether that be with their hands of simply their brains) are available for all music students. Music Therapy is also an interesting field that many may not think about. According to the Berklee website music therapists can work anywhere from Hospice to drug/alcohol programs. The world of music can vary from making profits to helping people.
The Berklee music department knows what its talking about in regards to varying degrees of music careers and being successful. Andrea Fuller's article "From Berklee to 'American Idol,' and Beyond" highlights the success of four graduates from the Berklee College of Music who have gone onto great adventures in music. Four graduates were able to make American Idol auditions after being music business students. It just goes to show that if you are interested in music and decide to study music business you may have a chance of hitting it big or in this case at least getting an audition. The face of music and the jobs that come with it are changing from the stereotypical musician with an instrument. The new musician must also sing, dance, and live through auditions in order to earn their keep. Oh yes, and it doesn't hurt to have a degree in music business.
According to Howe (2009) women are ever present in music education. Apparently women have been music educators for years, in fact they have been involved since 1907. Howe indicates that women were often regarded as invisible in the music field. Times are changing and women are getting more recognized and breaking down the stereotype that only men can teach and learn music.
So the face of music and everything that falls under the umbrella is evolving. The economics of music are changing the way people are educated about the business, technology, and the way it is headed.
Fuller, A. (2010). From Berklee to 'American Idol,' and Beyond. Chronicle of Higher Education, 56, 21, pA6-A6. Retrieved from Academic Search Premier
Howe, S. W. (Fall 2009). A historical view of women in music education careers. Philosophy of Music Education Review, 17, 2. p.162(22). Retrieved July 06, 2010, from Academic OneFile via Gale:
http://find.galegroup.com/gps/start.do?prodId=IPS&userGroupName=405_mcls
For example, on the Berklee College of Music in Boston website a plethora of jobs from being a band's sound technician to a composer offer many different branches for the musically inclined (whether that be with their hands of simply their brains) are available for all music students. Music Therapy is also an interesting field that many may not think about. According to the Berklee website music therapists can work anywhere from Hospice to drug/alcohol programs. The world of music can vary from making profits to helping people.
The Berklee music department knows what its talking about in regards to varying degrees of music careers and being successful. Andrea Fuller's article "From Berklee to 'American Idol,' and Beyond" highlights the success of four graduates from the Berklee College of Music who have gone onto great adventures in music. Four graduates were able to make American Idol auditions after being music business students. It just goes to show that if you are interested in music and decide to study music business you may have a chance of hitting it big or in this case at least getting an audition. The face of music and the jobs that come with it are changing from the stereotypical musician with an instrument. The new musician must also sing, dance, and live through auditions in order to earn their keep. Oh yes, and it doesn't hurt to have a degree in music business.
According to Howe (2009) women are ever present in music education. Apparently women have been music educators for years, in fact they have been involved since 1907. Howe indicates that women were often regarded as invisible in the music field. Times are changing and women are getting more recognized and breaking down the stereotype that only men can teach and learn music.
So the face of music and everything that falls under the umbrella is evolving. The economics of music are changing the way people are educated about the business, technology, and the way it is headed.
Fuller, A. (2010). From Berklee to 'American Idol,' and Beyond. Chronicle of Higher Education, 56, 21, pA6-A6. Retrieved from Academic Search Premier
Howe, S. W. (Fall 2009). A historical view of women in music education careers. Philosophy of Music Education Review, 17, 2. p.162(22). Retrieved July 06, 2010, from Academic OneFile via Gale:
http://find.galegroup.com/gps/start.do?prodId=IPS&userGroupName=405_mcls
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